The method was based on consumer perception, a study was done on 39 participants over a period of 4 weeks. A questionnaire was distributed to them. They were requested to use Instant Bright Facial Toner as mentioned on the pack.
Descriptive findings are reported on a 5-point scale where 0= minimum detectable amount, 5= maximum detectable amount
Short Term
Glow Effect: 9 out of 10 of participants agreed that instant facial toner gives a glowing effect.
Instant Bright Effect: 7 out of 10 of participants agreed that the Instant Bright Facial Toner gives an instantaneously brightening effect.
Unifies Skin Color: 7 out of 10 of participants agreed that the Instant Bright Facial Toner unifies the skin color.
Brightens Up the Skin: 8 out of 10 of participants agreed that the Instant Bright Facial Toner brightens up the skin.
After feel
Texture
Light on the skin |
4.00 ± 1.07 |
Very much |
Fast absorbance |
4.03 ± 0.84 |
Very much |
Stickiness |
2.05 ± 1.41 |
Slightly |
92% of the consumers were satisfied from the toner’s effectiveness, and found the product overall very much acceptable. Results showed that the formula "Instant Bright Facial Toner" is effective in skin brightening, purifying, hydrating & softening.