The method was based on consumer perception, a study was done on 39 participants over a period of 4 weeks. A questionnaire was distributed to them. They were requested to use Instant Bright Day Cream after cleansing and toning.
Short term
85% of participants agreed that the Instant Bright Day Cream gives:
Long term
Almost 83% of participants agreed that the Instant Bright Day Cream:
After Feel
Texture
Results showed that the formula "Instant Bright Day Cream" is effective in skin lightening & unifying skin complexion as per consumer perception. It gives an instant glow, hydrates the skin and improves its quality.